Why go to all the trouble of cleaning, repairing and staging your home only to have your agent show up with their iPhone for pictures?   You may have heard that today buyers treat what they see on-line as the “first showing.”  Fail to impress and they will never get out of their seats!

What to look for from your listing agent? Past examples of top quality photo, video and floorplans, as well as full and complete descriptions of the home’s best features. Buyers also want to understand the local neighborhood and lifestyle.  A good listing agent knows that home buying is emotional and that the home’s web presence is the first step in creating value in the buyers mind.

This newly listed home attracted multiple over asking offers in less than a week. We were able to leverage the home owner’s hard work and obvious care of the home into a memorable web presence that delivered results!!

212 Franklin Street, Reading, MA 01867 from Karen Gately Herrick on Vimeo.

This content is not the product of the National Association of REALTORS®, and may not reflect NAR's viewpoint or position on these topics and NAR does not verify the accuracy of the content.